From page two to the map pack for a commercial electrician
Categories, services and review flow cleaned up so a Saskatoon-area electrical contractor started showing up in the Google Maps results that actually ring the phone.
Overview
A commercial electrician with strong word-of-mouth but almost no visibility on Google Maps. They weren't showing up for the searches their customers actually make — 'commercial electrician near me', panel upgrades, service calls — and competitors with thinner work were winning the calls.
The problem
The Google Business Profile was claimed but half-filled: wrong primary category, no services listed, no photos, and no reviews in over a year. The website didn't match the profile, so Google couldn't confidently connect the two.
What we did
Rebuilt the profile from the categories up — correct primary and secondary categories, each service written out the way customers search for it, attributes turned on, service area set to the towns they actually drive to, and a matched business description across the profile and website.
Building trust
Set up a simple review request flow and replied to every existing and new review. Added before-and-after photos of real jobs and posted offers tied to seasonal demand — panel inspections before winter, service-call availability after storms.
The outcome
Within a couple of months the profile moved into the Google Maps pack for their main trade in their primary service town, and calls started coming from Google instead of only referrals.
Results
Map pack
Moved into the top local results for their trade
5.0★
Fresh, replied-to reviews added steadily
12
Real job photos added to the profile
From the project
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