Steady reviews and better local ranking for a pest control business
A residential pest control company turned an idle Google Business Profile into a steady source of review-driven calls across the communities they serve.
Overview
A family-run pest control business serving several small communities. Their Google Business Profile existed but was unmanaged — few reviews, outdated photos, and no recent activity — so it ranked poorly and rarely generated a call.
The problem
Reviews had stalled, the last photo was years old, and the service area only listed one town when the business worked across several. Customers searching 'pest control near me' were landing on competitors with more active, more reviewed profiles.
What we did
Optimized the profile fields, set accurate primary and secondary categories, listed each treatment as a separate service with clear descriptions, and expanded the service area to every community they cover. Cleaned up name/address/phone consistency across local citations.
Keeping it active
Added a review request process, replied to every review professionally, and scheduled seasonal posts — spring treatment reminders, fall rodent-proofing offers — so the profile stays fresh and active year-round instead of going quiet.
The outcome
Reviews began arriving steadily, the profile ranks in the local results across each community served, and calls now come in from Google rather than relying on repeat customers alone.
Results
4.9★
Average rating with reviews arriving monthly
4 towns
Ranking in the local results across their service area
Monthly
Offers and posts keeping the profile active
From the project
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